MADRID (20 JUNE 2024). – Centro Caribe Sports, in collaboration with Bornan Sports Technology, presents the relaunch of its web portal 50 days before the Paris 2024 Olympic Games. The objective is to implement digital adaptations that will allow the organisation to better position the content of the 37 member countries.
The new content platform has been developed to include several new features, the most notable of which are the Paris 2024 Olympic Games Data and the Olympic Channel signal.
‘HUELLAS A PARIS 2024’
The new communication philosophy of Centro Caribe Sports, ‘It is not ME, it is Us’, is based on research studies that seek to minimise the technological gaps of the National Olympic Committees (NOCs). This multi-platform campaign allows the positioning of the protagonists in the Olympic route, such as the athletes, and represents the impulse of the new philosophy.
The website unifies a live, viral, positioning-driving platform with a reputation for its sports, starring athletes, leaders, and coaches. One of the key features of the new portal is its ability to link with the content system in digital applications and NOCs.
Luis Mejía Oviedo, President of the organisation, highlighted that the relaunch of the website is part of an action plan 50 days before the Olympic Games.
Centro Caribe Sports’ mission is to make the inspirational stories of great athletes visible in several languages, contribute to the development of a generation of sports journalists and reporters who will be at the forefront of driving forward the evolution of equity in their region, and to provide the Olympic Movement of Central America and the Caribbean with the vanguard of technology, information and communication (ICT) solutions to overcome the challenges of today’s world.