The website of the Spanish Paralympic Committee, www.paralimpicos.es, has launched a special section on the Tokyo Paralympic Games, with all the information and audiovisual content on the great world event of sport for people with disabilities, which will be held between 24 August and 5 September 2021.
The Tokyo special will be offering updated information about the Games and the Spanish Paralympic Team throughout the months of the Games and during the competition itself will become the main tool for disseminating information about the Games in Spain, with calendars, results updated in real time, news, photos, videos and podcasts for the general public and also specific services for the media.
Under the following url tokyo2020.paralimpicos.es, the Games have a home page where the most important news will be updated, as well as photos and videos, and with sections of ‘Calendar’, with the dates of each competition; ‘The Games’, with general information about the sports of the Paralympic programme, the competition venues, the classification systems for disability in each sport or the criteria for Spanish athletes to qualify for the Games, and ‘Multimedia’, which will bring together news, photos and videos.
During the months leading up to the Games, all this general information about the great Paralympic event will be offered and updated, and special attention will be paid to the athletes who are achieving their qualification or their places to participate in Tokyo. From July next year, when the composition of the Spanish Paralympic Team is already defined, it will be possible to consult the records of each one of them, with their history and the events and dates in which they will compete in Tokyo.
And when the Games start in August next year, the website will become the best place to consult timetables, results, medal lists, broadcasts, news, photos, videos, etc., all of which will be interlinked with the coverage that will be provided through the Spanish Paralympic Committee (SPC) profiles on social networks (Twitter, Instagram and Facebook), which will also have a call window on the aforementioned website.
During the Rio 2016 Paralympic Games, the www.paralimpicos.es website received 1.5 million visits (an increase of 50% compared to London 2012) and social media recorded a total of 60 million impressions on FPC profiles and FPC-promoted media campaigns.
The special has been developed by Bornan, a company specialising in technological solutions applied to sport.